As Featured in The Columbia Star: The Metaverse Meets Wine

Wine in the Metaverse is for everyone. And it’s beyond virtual tastings.

Wine in the Metaverse is for everyone. And it's beyond virtual tastings.

Thank goodness!

Digital technology helped us maintain connections with our communities during the pandemic and, in many ways, allowing for expanded engagement within our networks. But as wine enthusiasts, we know one of the main reasons we love wine is because it presents the opportunity to savor and share this beverage in the actual presence of others. Wine connects us, creates memories, and links us with moments in time.

Online wine experiences remain useful but cannot replace the clinking of glasses.

And the metaverse is not trying to replace our human interactions but rather enhance, support, and create innovative ways to make our vino voyage even more meaningful, dynamic, and social!

Wine in the Metaverse will revolutionize your vino voyage.

Imagine a unified virtual community where wine enthusiasts worldwide and levels of interest and knowledge can discover, interact, socialize—savor wine together! Imagine a three-dimensional environment where we can digitally deepen and extend our love for wine while creating more authentic and natural experiences without physical boundaries.

It's here, Friends.

WiV's Sandbox Winemaker Demo is launching on 13 April and will allow us to explore new ways to transform our eno-existence. Have you ever wanted to experience actually making wine? Not all of us can take a sabbatical from our lives to harvest grapes, make wine, find a distributor, and tackle the supply chain to create our own wine brand. But through this partnership with this Sandbox game, WiV will allow us to do all these things.

Sure, this doesn't replace holding a glass and taking a sip, but it will allow me to experience a wine enjoyment I would otherwise never have—all from the comfort of my home and without completely disrupting my life.

Wine in the Metaverse is not just for gamers, I promise.

Yes, this is a Sandbox game, and it's an approach based on a platform complete with avatars, computer simulations, and quizzes. But this is just the beginning of an ecosystem—a gaming term for what I like to call "community"—that will help create new, authentic experiences for anyone interested in wine. Not just gamers, not just techies, and not just wine snobs. This will allow everyone—with diverse backgrounds and levels of wine knowledge from all geographic locations—to play, engage, learn, and even invest in the wine world.